 | |
 Corporate headquarters in Copenhagen, Denmark | |
| 형태 | Publicly traded Aktieselskab |
|---|---|
| 나스닥 Copenhagen: PNDORA | |
| 창립 | 1982년 |
| 창립자 | Per Enevoldsen |
| 산업 분야 | Jewellery Retail |
| 본사 소재지 | Denmark Havneholmen 17 - 19 DK-1561 Copenhagen |
지사 수 | 7,092 (2020) |
사업 지역 | Worldwide |
핵심 인물 | |
| 매출액 |  DKK 19.0 billion (2021) |
영업이익 | DKK 2.684 billion (2020) |
| DKK 1.938 billion (2020) | |
| 자산총액 | DKK 19.984 billion (2020) |
| 순자산 | DKK 7.389 billion (2020) |
종업원 수 | 26,000 (2020) |
| 웹사이트 | pandoragroup |
| 각주 Financial Reporting | |
Pandora A/S (often styled PANDORA) is a Danish jewellery manufacturer and retailer founded in 1982 by Per Enevoldsen.[1] The company started as a family-run jewellery shop in Copenhagen.
Pandora is known for its customizable charm bracelets, designer rings, earrings, necklaces and (now discontinued) watches. The company has a production site in Thailand and markets its products in more than 100 countries on six continents with more than 6,700 points of sale.
History 편집
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Pandora was founded in 1982 by Danish goldsmith Per Enevoldsen and, his then-wife, Winnie Enevoldsen.[2] The pair began on a small scale by importing jewellery from Thailand and selling to consumers.[3]
In 1987, the company ended its retail operations and became a pure wholesaler; two years later Enevoldsen hired in-house designers and established a manufacturing site in Thailand, where it is still located. With low production costs and an efficient supply chain, the Enevoldsens could provide affordable, hand-finished jewellery for the mass market. Pandora's collection grew to include an assortment of rings, necklaces, earrings and watches. It started selling its signature charm bracelets in 2000 after several years of development, protected by a patent.[4]
The Danish private equity group Axcel bought a 60% stake in the company from the Enevoldsen family in 2008. Shares totalling DKK 9.96 billion (US$ 1.84 billion) were sold in an IPO in October 2010, one of the biggest IPOs in Europe that year, giving Pandora a market capitalisation of around DKK 27 billion.[5] The company is publicly listed on the NASDAQ OMX Copenhagen Stock Exchange in Denmark and is a component of the OMX Copenhagen 20 index.
Pandora became the world's third-largest jewellery company in terms of sales, after Cartier and Tiffany & Co.[3] In 2011, more than one piece of Pandora jewellery was sold every second on average.[6]
Shares fell nearly 80% in 2011 after a shift in focus to higher-end designs alienated core customers, but performance recovered after a return to the more affordable mass market, with the group reporting revenue of DKK 19 billion and net profit in excess of DKK 3 billion in 2014.[7] In 2020 and due to the Covid-19 pandemic, 80% of Pandora's 2,700 stores around the world were closed. However, the company kept paying to all its staff in full, even for those who used to work in the closed stores.[8]
In early May 2021, Pandora announced the company would phase out mined diamonds in favor of gems manufactured in a laboratory. The new diamond jewelry will first be sold in the United Kingdom before being sold globally in 2022.[9] The world's largest jewelry brand with 19 billion Danish kroner in revenue and a retail network of around 2,700 stores.
Distribution network 편집
Sales of the Pandora brand began in Europe and it first entered North America in 2003. The company opened concept stores around the world before its franchising model began in Australia in 2009.[6] Pandora products are sold in more than 100 countries on six continents through approximately 6,700 points of sale, including approximately 2,400 concept stores.[10] The company employs over 26,000 people, of whom 13,200 are located in Gemopolis, Thailand, the company's sole manufacturing site since 1989.[11]
Pandora launched an online sales platform in Europe in 2011, and began working to expand its e-commerce to the majority of its markets including Australia.[12]
Europe and the United States accounted for nearly 90% of group sales in 2014. The group announced a Chinese distribution deal in 2015, with plans to increase store numbers to "a couple of hundred" in China.[7] In 2015, it bought out Oracle Investment's shares in its Chinese distribution service.[13]
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Toronto, Fairview Mall Branch -
References 편집
- ↑ “Birth of brand Pandora”. 2009년 8월 16일.
- ↑ “The Pandora story”.
- ↑ 가 나 Rachlin, Natalia (2011년 12월 6일). “A Danish Fairy Tale Gone Awry”. 《New York Times》.
- ↑ Lieber, Chavie (2016년 8월 23일). “The Charmed Life of Pandora”. 《Racked》 (Vox Media). 2016년 8월 24일에 확인함.
- ↑ Arnold, Martin (2010년 10월 5일). “Pandora shares leap on Copenhagen debut”. 《Financial Times》.
- ↑ 가 나 Bitti, Mary Teresa (2014년 1월 22일). “How Pandora Jewellery grew to become a mega global brand”. 《Financial Post》.
- ↑ 가 나 Barrett, Claer; Paton, Elizabeth (2015년 2월 17일). “Pandora's jewellery earnings charm the market”. 《Financial Times》.
- ↑ “Pandora paying all staff in full through pandemic”. 《BBC News》 (영국 영어). 2020년 11월 8일. 2020년 11월 10일에 확인함.
- ↑ Mellor, Sophie (2021년 5월 4일). “World's biggest jewelry giant shifts to lab-produced diamonds as millennials shun mined gems”. 《Fortune》. 2021년 5월 5일에 확인함.
- ↑ “PANDORA | About PANDORA - Jewellery Brand Values and History”. 《PANDORA》. 2016년 11월 16일에 확인함.
- ↑ Pandora A/S (2014년 9월 9일). “PANDORA A/S NOTICE OF EXTRAORDINARY GENERAL MEETING”. 《GlobeNewswire News Room》.
- ↑ Katarina Gustafsson (2014년 11월 11일). “Pandora Seeks to Tap 'Hopeless' Male Shoppers With Web Expansion”. 《Bloomberg》.
- ↑ "PANDORA ENTERS INTO STRATEGIC ALLIANCE IN CHINA", 17 February 2015. Nasdaq Globe Newswire. Accessed 19 February 2016.
External links 편집
- 구순돌/연습장/판도라 - 공식 웹사이트