<!--In [[economics]], a '''search good''' is a product or service with features and characteristics easily evaluated before purchase. In a distinction originally due to [[Philip Nelson]], a search good is contrasted with an [[experience good]].
Search goods are more subject to [[price competition]], as consumers can easily verify the price of the product at other outlets and make sure that the products are comparable. Branding and detailed product specifications act to transform a product from an experience good into a search good.
==References ==
*Luis M. B. Cabral: Introduction to Industrial Organisation, Massachusetts Institute of Technology Press, 2000, page 223. ISBN 0-262-03286-4
*Philip Nelson, "Information and Consumer Behavior", 78 ''Journal of Political Economy'' 311, 312 (1970).